{"id":5377,"date":"2013-07-23T00:20:58","date_gmt":"2013-07-23T00:20:58","guid":{"rendered":"https:\/\/www.relationshipcoachinginstitute.com\/?p=5377"},"modified":"2013-07-23T00:20:58","modified_gmt":"2013-07-23T00:20:58","slug":"top-five-reasons-why-new-coaches-fail","status":"publish","type":"post","link":"https:\/\/vhhtesting.com\/xyypro3\/top-five-reasons-why-new-coaches-fail\/","title":{"rendered":"Top Five Reasons Why New Coaches Fail"},"content":{"rendered":"

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You’ve discovered the wonderful world of coaching, got top-notch coaching training, and strongly believe that clients should hire you because of your passion and sincerity, right? Unfortunately, no. Here are five reasons why even the most talented and passionate new coaches fail.<\/p>\n

    \n
  1. They don’t choose a specialty or niche<\/strong>
    \nIt’s very hard to market to everybody in the entire world and impossible to help them all! A successful coach will narrow their marketing to a specific group of people (“niche”) and will help them in a specific area of their life (“specialty”). More info <\/a><\/li>\n
  2. They try to “sell” coaching<\/strong>
    \nPeople don’t want to buy coaching sessions, they want to achieve an important goal. Don’t try to explain coaching or convince anyone to want coaching, instead, focus on their goals and the results that you will help them achieve. Even better is to have a structured\u00a0program<\/span> that targets your specialty and niche. One of our favorite mottos is\u00a0“Sell programs not sessions!”     Example here<\/a><\/li>\n
  3. They get\u00a0overwhelmed\u00a0by business building tasks<\/strong>
    \nYou may have a lot of skills but it is unlikely you can build a business from scratch by yourself. Yet this is exactly what many new coaches try to do! In addition, new coaches will try to do everything at once, or spend weeks and months on one thing (such as putting up a website), both of which are ineffective.<\/li>\n
  4. They get overwhelmed by business building information, strategies\u00a0and advice<\/strong>
    \nNew coaches will follow every practice building guru and spend thousands of dollars learning to shoot video, social media marketing, pay-per-click advertising, joint venture promotions, affiliate marketing,\u00a0 and the latest “must do” marketing fad (at this writing it’s Google Hangouts). Our advice? Start with the basics. At RCI we show you how and even give you the tools,     starting here<\/a><\/li>\n
  5. They don’t have a support system (yet expect clients to hire them for their support).<\/strong>
    \nHow can you ask a prospective client (with a straight face) to pay you hundreds of dollars per month to help them with their most important goal if you’re struggling and not getting the support you need? This is much too common with new coaches and where we shine here at Relationship Coaching Institute with our membership model and built in, on-going support every step of the way- before, during, and after your training. We’ve got you covered.\u00a0    More info <\/a><\/li>\n<\/ol>\n

     <\/p>\n

    \n

    What’s Next? Get Your Relationship Coach Starter Kit!
    \n(scroll below social media share icons!)<\/span><\/h3>\n

    \"\"\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    You’ve discovered the wonderful world of coaching, got top-notch coaching training, and strongly believe that clients should hire you because of your passion and sincerity, right? Unfortunately, no. Here are five reasons why even the most talented and passionate new coaches fail. They don’t choose a specialty or niche It’s very hard to market to […]<\/p>\n","protected":false},"author":4,"featured_media":13360,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[16,14],"tags":[],"class_list":{"0":"post-5377","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog","8":"category-professional-articles","9":"entry"},"featured_image_src":"","featured_image_src_square":false,"author_info":{"display_name":"David Steele","author_link":"https:\/\/vhhtesting.com\/xyypro3\/author\/davidsteele\/"},"rbea_author_info":{"display_name":"David Steele","author_link":"https:\/\/vhhtesting.com\/xyypro3\/author\/davidsteele\/"},"rbea_excerpt_info":"You’ve discovered the wonderful world of coaching, got top-notch coaching training, and strongly believe that clients should hire you because of your passion and sincerity, right? Unfortunately, no. Here are five reasons why even the most talented and passionate new coaches fail. They don’t choose a specialty or niche It’s very hard to market to […]","category_list":"Blog<\/a>, Professional Articles<\/a>","comments_num":"0 comments","rttpg_featured_image_url":null,"rttpg_author":{"display_name":"David Steele","author_link":"https:\/\/vhhtesting.com\/xyypro3\/author\/davidsteele\/"},"rttpg_comment":0,"rttpg_category":"Blog<\/a> Professional Articles<\/a>","rttpg_excerpt":"You’ve discovered the wonderful world of coaching, got top-notch coaching training, and strongly believe that clients should hire you because of your passion and sincerity, right? Unfortunately, no. Here are five reasons why even the most talented and passionate new coaches fail. They don’t choose a specialty or niche It’s very hard to market to…","_links":{"self":[{"href":"https:\/\/vhhtesting.com\/xyypro3\/wp-json\/wp\/v2\/posts\/5377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vhhtesting.com\/xyypro3\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vhhtesting.com\/xyypro3\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vhhtesting.com\/xyypro3\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/vhhtesting.com\/xyypro3\/wp-json\/wp\/v2\/comments?post=5377"}],"version-history":[{"count":0,"href":"https:\/\/vhhtesting.com\/xyypro3\/wp-json\/wp\/v2\/posts\/5377\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vhhtesting.com\/xyypro3\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/vhhtesting.com\/xyypro3\/wp-json\/wp\/v2\/media?parent=5377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vhhtesting.com\/xyypro3\/wp-json\/wp\/v2\/categories?post=5377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vhhtesting.com\/xyypro3\/wp-json\/wp\/v2\/tags?post=5377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}