{"id":8151,"date":"2014-07-17T15:12:43","date_gmt":"2014-07-17T15:12:43","guid":{"rendered":"https:\/\/www.relationshipcoachinginstitute.com\/?p=8151"},"modified":"2014-07-17T15:12:43","modified_gmt":"2014-07-17T15:12:43","slug":"therapist-coach-book-excerpt","status":"publish","type":"post","link":"https:\/\/vhhtesting.com\/xyypro3\/therapist-coach-book-excerpt\/","title":{"rendered":"From Therapist to Coach book excerpt"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-8098\" src=\"https:\/\/www.relationshipcoachinginstitute.com\/wp-content\/uploads\/FromTherapisttoCoach_3D_300x4001.png\" alt=\"From Therapist to Coach book\" width=\"300\" height=\"400\" \/>Introduction to\u00a0<em>From Therapist to Coach: How to Leverage Your Clinical Expertise to Build a Thriving Coaching Practice:<\/em><\/p>\n<div>In the title of this book, the words \u201ctherapist\u201d and \u201ccoach\u201d are so close together \u2013 separated only by the harmless little word \u201cto\u201d \u2013 that it\u2019s easy to think that the journey from therapist to coach is easy and automatic.\u00a0 Well, it is and it isn\u2019t.<\/div>\n<div><\/div>\n<div>Yes, the transition from therapist to coach\u00a0<em>is\u00a0<\/em>refreshingly<em>\u00a0<\/em>easy when you break it all down into practical steps; but it\u2019s hardly automatic. In fact, I\u2019d say for most therapists, including the one holding this book, the idea of adding coaching to your world likely causes feelings of confusion, scepticism, doubt and fear.<\/div>\n<div><\/div>\n<div>What\u2019s going on? It\u2019s like this: coaching just isn\u2019t what most of us had on the career radar screen when we were traveling the long and winding road to licensure. While I assume you\u2019re at least\u00a0<em>partially<\/em>\u00a0open to the idea of coaching since you\u2019re reading this book, I won\u2019t assume that we\u2019re out of those sceptical woods just yet. In other words: while the idea of coaching sparks your curiosity, it may still linger as something inappropriate at worst, impractical at best, and incomprehensible at all times. That\u2019s the bad news.<\/div>\n<div>\n<p>But the\u00a0<em>good\u00a0<\/em>news is these feelings are natural and common, because I\u2019ve felt them too. Time for a story.<\/p>\n<p><strong>There Was this Men\u2019s Group\u2026<\/strong><\/p>\n<p>Early on a cold Saturday morning in 1996, I was standing in a large circle of men for the monthly gathering of our men\u2019s organization. At one point a youngish man in his 20s (I\u2019m of a vintage where I can get away with such terms), and known to me as a health supplement salesman \u2014 stepped out and proclaimed something that was so absurd and unexpected that I\u2019m positive I\u2019m going to remember exactly how it sounded for a full year after I die. Here\u2019s what this consequence of good ol\u2019 American Dreamism had to say: \u201cI\u2019m training to become a Life Coach, and I\u2019m looking for a few volunteer practice clients!\u201d<\/p>\n<p>Until that moment, while I had read and heard the term \u201cjaw dropping\u201d more times than I could remember, I had not personally experienced it. (Yes, for the curious playing along at home, your jaw really does<em>\u00a0<\/em>drop!) And then other body parts got into the action, including my brain, which went into overdrive. Here\u2019s the family-friendly version of my inner dialogue: \u201cLife Coach, what\u2019s that? How can this guy help\u00a0<em>anyone<\/em>\u00a0with their life if he can\u2019t figure it out for himself? Wait a minute \u2014 he\u2019s going to charge people money to help them with their life? But that\u2019s what\u00a0<em>I<\/em>\u00a0do and I have a degree and a license! Has this guy been sampling one too many health supplements or something?\u201d<\/p>\n<p>But despite the bells going off inside me \u2013 I half expected someone to come over and slap me on the head like an alarm clock \u2013 I must admit that I was intrigued. Well, okay \u2013 intrigued is probably a bit too glorious of a word, and makes me sound more open minded than I was. Let\u2019s say I was compelled to see this train wreck close up.<\/p>\n<p>So I wandered over to the health supplement salesman\/Life Coach, and asked him what this whole thing was all about. His answer was to try a session with him and find out. I agreed.<\/p>\n<p>The following week, we met on the telephone (the telephone of all things! Does this train wreck have an\u00a0<em>end<\/em>?), and he asked me some open-ended questions about what I wanted for my life. He paused long enough after each response to make me think that he had a list of questions in front of him, and was awkwardly searching for the next question to ask. It was like helping one of my kids with their homework by practicing a school assignment with them \u2013 except my kids weren\u2019t studying to be Life Coaches. Heck, I almost wished he\u2019d just try to sell me some health supplements. (<em>Almost<\/em>.)<\/p>\n<p>Still, with tolerance that I didn\u2019t know I had, I went along with it and talked about my desire to help people have successful marriages and families, my burnout working with dysfunctional couples and feeling stuck with my current practice, and my frustrations, hopes, and dreams for my practice. And as I spoke, something\u2026<em>weird<\/em>\u00a0was happening.<\/p>\n<p>By the end of our unskilled and awkward first meeting, I went from feeling burned out and stuck with my practice, to excited, empowered and re-energized. As a therapist I was obliged to categorize this as that thing that we crave; that seminal event that makes everything else possible, and all the hard work worth it: a breakthrough. No wait. That\u2019s not fair. It wasn\u2019t just a breakthrough. It was A BREAKTHROUGH!!!<\/p>\n<p>That was the moment. That was the hand-off. I was\u00a0<em>sold<\/em>\u00a0on coaching. If a young, unskilled, brand new coach-trainee could help me (of all people) achieve a breakthrough, think of the possibilities! And imagine my amazement that a brand new helping profession was emerging right under my nose, and I didn\u2019t know anything about it until that fateful Saturday morning with my men\u2019s group. Fate sold health supplements in its spare time. Who knew?<\/p>\n<p>I immediately signed up to be trained as a coach, and quickly saw the potential for applying this powerful helping methodology to relationships. My professional career changed forever \u2013 and for the better.<\/p>\n<p><strong>Is This Book for You?<\/strong><\/p>\n<p>Okay. You might be thinking: \u201chey, real feel-good story David, but how is your book going to help me? You aren\u2019t going to try and sell me some health supplements, are you? Because\u2026there\u2019s someone at the door\u2026I have to take my kid to a thing\u2026I\u2019ll get back to you next week\u2026\u201d Don\u2019t worry. There are no health supplements to buy (honest), and there\u00a0<em>is\u00a0<\/em>a reason you should read this book. Scratch that: there\u2019s a reason you MUST read this book. It\u2019s this:<\/p>\n<p>A long time ago (possibly in a galaxy far, far away or on a dark and stormy night), you decided to become a therapist. At least that\u2019s how it looked to others. But for you, truly, it was a powerful calling in which you didn\u2019t have much choice. I still remember my mother saying \u201cA therapist? You\u2019ll never make a living!\u201d<\/p>\n<p>The point is, you decided to dedicate your life to helping people overcome major life problems, achieve important goals, reach their optimal potential and get to the next level in their lives. So yes, for convenience \u2014 and because all this doesn\u2019t fit on a business card \u2014 you call yourself a therapist. But we both know that the truth is deeper. We know that you wanted to facilitate meaningful, lasting growth and change, and make a significant difference in the world. You wanted to help.<\/p>\n<p><em>Now here you are, years later, and guess what? You still want to help!<\/em>\u00a0And even if you\u2019re approaching burnout, your original idealistic flame still burns deep within your serving spirit; you wouldn\u2019t be reading a book like this if there wasn\u2019t something inside you urging you forward. True, perhaps you can\u2019t see that flame as clearly as you once did, but surely if you pay close attention, you can still feel its heat and hear its message. Despite your dissatisfaction with how things are, it\u2019s telling you:<\/p>\n<ul>\n<li><strong>Yes!<\/strong>\u00a0You deserve to experience the personal and professional satisfaction you were promised by your profession.<\/li>\n<\/ul>\n<ul>\n<li><strong>Yes!<\/strong>\u00a0Whether you\u2019re a specialist or generalist, there must<em>\u00a0<\/em>be a way to recapture the variety, freedom and flexibility in your work that has been so utterly devoured by the medical\/insurance billing model (\u201cdiagnose, treat, bill\u201d and repeat<em>ad nauseum<\/em>\u2026or\u00a0<em>ad burnout<\/em>)<\/li>\n<\/ul>\n<ul>\n<li><strong>Yes!<\/strong>\u00a0There are motivated, functional people out there who want your help, instead of those who really need the services of a psychiatrist for their clinical disorders.<\/li>\n<\/ul>\n<ul>\n<li><strong>Yes!<\/strong>\u00a0There is a way to bridge the disconnect between what you truly want to do (someone who helps create positive change), and how you\u2019re perceived (someone who fixes problems).<\/li>\n<\/ul>\n<ul>\n<li><strong>Yes!<\/strong>\u00a0You would love to be the provider of first resort when they need support, instead of last resort when they\u2019re desperate and it\u2019s often too late.<\/li>\n<\/ul>\n<ul>\n<li><strong>Yes!\u00a0<\/strong>You want to help people who see the value of and are happy to pay for your services, instead of those who are only willing to work with you if their insurance pays for it.<\/li>\n<\/ul>\n<ul>\n<li><strong>Yes!<\/strong>\u00a0You want to build a solid and profitable business aligned with who you are and why you became a therapist.<\/li>\n<\/ul>\n<p>If you\u2019re nodding at one, some or probably all of these \u2013 and don\u2019t feel alone, because this boat is large and filled with more therapists that you may imagine \u2013 then\u00a0<strong>Yes<\/strong>\u00a0<strong>(!)<\/strong>, this book is for you.\u00a0 (By the way, I have some health supplements that will help with that nodding\u2026just kidding!)<\/p>\n<p><strong>What you Can Expect<\/strong><\/p>\n<p>In a fit of good judgment and common sense that doesn\u2019t seem to influence many other books on the market today, this book is written for therapists\u00a0<em>by\u00a0<\/em>a therapist. I understand emotionally, intuitively and intellectually the challenges that you\u2019re facing \u2013 because I\u2019ve been there and know what you\u2019re going through. Furthermore, this book is written specifically for clinicians in private practice who want to help\u00a0<em>people<\/em>. It\u2019s not written for working with businesses, though the information you\u2019ll learn is meant to be applied to your practice in a business sense.<\/p>\n<p>In a nutshell, here\u2019s what you can expect from the pages that follow:<\/p>\n<ul>\n<li>a clear, organized, friendly and engaging style that is easy to read and understand for the non-business minded reader<\/li>\n<li>examples and insights that therapists like you can easily (and sometimes humorously) relate to<\/li>\n<li>a practical approach on how to build a successful business as a therapist\/coach utilizing traditional and creative strategies, including: marketing, getting clients, choosing a niche, and more<\/li>\n<li>a focus on creative group services and business models suited to the various specialties and niches of personal coaching<\/li>\n<li>a look at the creative and more profitable models for marketing and service delivery of coaching<\/li>\n<li>a discussion of the issues, opportunities, and strategies for how you can build a successful business as a coach or therapist\/coach<\/li>\n<li>coverage of the regulatory obligations facing you as a US-based therapist\/coach<\/li>\n<\/ul>\n<p>Above all, I\u2019d like you to know that this is a practical book; not a theoretical one. True, while we cover issues that are emotional (such as your motivation to become a coach) or abstract (such as the noble role of a helping professional vs. what most of us end up\u00a0<em>doing<\/em>\u00a0as therapists), the essence of this book is the information and strategies needed to support your transition from therapist to therapist\/coach. As such, you can consider this a workbook, guide or manual for your successful professional future.<\/p>\n<p><strong>What\u2019s Inside<\/strong><\/p>\n<p>In section one (chapters one, two and three), I go straight to the (broken) heart of the matter for most therapists reading this book: working as a therapist in today\u2019s world is just not fulfilling personally or professionally. And if that weren\u2019t enough, it\u2019s also not rewarding financially, either; especially when the bulk of clients are billed through insurance. You\u2019ll read how a burned out therapist (that would be me) was able to build a successful coaching business in three months. I also cover how coaching and its clients are \u2013 and are not \u2013 similar to therapy and its clients, whether you need training as a coach, how to find the training you might need without duplicating what you already know, and perhaps the biggest question facing some: how to be a coach\u00a0<em>and\u00a0<\/em>a therapist at the same time.<\/p>\n<p>In section two (chapters four and five), I show you how to integrate coaching into your therapy practice. I cover how you can identify if a client needs coaching vs. therapy, if it\u2019s beneficial to provide coaching and therapy to the same client, how to set appropriate fees for coaching, whether you need different liability insurance for your coaching, if you can bill medical insurance for your coaching, and if you need different forms. I also help you identify, develop and choose your mission, profession, speciality and niche. And if you\u2019re not quite sure what any of these terms are, or how they apply to you, don\u2019t worry \u2014 I cover that, too.<\/p>\n<p>In section three (chapters six, seven, eight and nine) I help you design your service delivery system through marketing research, programming (the marketing kind, not the computer kind), product integration and joint ventures, and how to leverage technology, time and income to help your practice get ahead. I also show you how to use creative marketing strategies to define and build your brand, use the Internet and other channels to connect with prospective clients and maintain relationships with your existing ones, plus provide you with cost-effective ways to get clients and build a successful coaching business.<\/p>\n<p><strong>A Little Note Before you Begin<\/strong><\/p>\n<p>Despite your interest and, I would hope, budding or blossoming enthusiasm for becoming a coach, you may still feel hesitant about learning more about this. Don\u2019t feel alarmed by this. Even for seasoned therapists who advocate for change on a daily basis, the idea of leaving the familiar and embracing the new can be scary; because you may think the journey from therapist to coach is going to be long, and you simply don\u2019t feel that there\u2019s a finish line here that you can see. Here\u2019s something for you to think about:<\/p>\n<p>If I go back in time and put myself right where you are now, I can make this humbling observation: you are much better off than me! Unlike you, I didn\u2019t have a book like this to help me focus my strategies and efforts, and now that it\u2019s been around awhile, you probably know more about coaching than I did before my first training.<\/p>\n<p>You could say that this is the book I wish\u00a0<em>I\u00a0<\/em>had read when I was where you are right now. It\u2019ll save you time, money and hassle, while giving you proven tips and practical steps to move forward. It\u2019ll help you avoid some or all of my mistakes, and set you that much further ahead on your way to professional satisfaction. As I\u2019m fond of saying in my workshops and lectures (partially to ruffle the feathers of insight-oriented therapists),<em>\u00a0\u201cit doesn\u2019t matter where you\u2019ve been. What matters is where you\u2019re going, and how you\u2019ll get there.\u201d<\/em>\u00a0This also happens to be my abbreviated definition of coaching.<\/p>\n<p>This is the book that will help you get there. It\u2019s designed to re-energize your inner flame, not just because it\u2019s what you need, but because it\u2019s what the world needs\u00a0<em>through\u00a0<\/em>you; now, it seems, more than ever.<\/p>\n<p style=\"padding-left: 30px;\">Excerpted from <a href=\"http:\/\/www.therapisttocoach.com\" target=\"_blank\" rel=\"noopener noreferrer\"><em>From Therapist to Coach: How to Leverage Your Expertise to Build a Thriving Coaching Practice<\/em><\/a> by David Steele (Wiley, 2011)<\/p>\n<div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Introduction to\u00a0From Therapist to Coach: How to Leverage Your Clinical Expertise to Build a Thriving Coaching Practice: In the title of this book, the words \u201ctherapist\u201d and \u201ccoach\u201d are so close together \u2013 separated only by the harmless little word \u201cto\u201d \u2013 that it\u2019s easy to think that the journey from therapist to coach is [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":13133,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[16],"tags":[],"class_list":{"0":"post-8151","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog","8":"entry"},"featured_image_src":"","featured_image_src_square":false,"author_info":{"display_name":"David Steele","author_link":"https:\/\/vhhtesting.com\/xyypro3\/author\/davidsteele\/"},"rbea_author_info":{"display_name":"David Steele","author_link":"https:\/\/vhhtesting.com\/xyypro3\/author\/davidsteele\/"},"rbea_excerpt_info":"Introduction to\u00a0From Therapist to Coach: How to Leverage Your Clinical Expertise to Build a Thriving Coaching Practice: In the title of this book, the words \u201ctherapist\u201d and \u201ccoach\u201d are so close together \u2013 separated only by the harmless little word \u201cto\u201d \u2013 that it\u2019s easy to think that the journey from therapist to coach is [&hellip;]","category_list":"<a href=\"https:\/\/vhhtesting.com\/xyypro3\/category\/blog\/\" rel=\"category tag\">Blog<\/a>","comments_num":"0 comments","rttpg_featured_image_url":null,"rttpg_author":{"display_name":"David Steele","author_link":"https:\/\/vhhtesting.com\/xyypro3\/author\/davidsteele\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/vhhtesting.com\/xyypro3\/category\/blog\/\" rel=\"category tag\">Blog<\/a>","rttpg_excerpt":"Introduction to\u00a0From Therapist to Coach: How to Leverage Your Clinical Expertise to Build a Thriving Coaching Practice: In the title of this book, the words \u201ctherapist\u201d and \u201ccoach\u201d are so close together \u2013 separated only by the harmless little word \u201cto\u201d \u2013 that it\u2019s easy to think that the journey from therapist to coach is&hellip;","_links":{"self":[{"href":"https:\/\/vhhtesting.com\/xyypro3\/wp-json\/wp\/v2\/posts\/8151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vhhtesting.com\/xyypro3\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vhhtesting.com\/xyypro3\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vhhtesting.com\/xyypro3\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/vhhtesting.com\/xyypro3\/wp-json\/wp\/v2\/comments?post=8151"}],"version-history":[{"count":0,"href":"https:\/\/vhhtesting.com\/xyypro3\/wp-json\/wp\/v2\/posts\/8151\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vhhtesting.com\/xyypro3\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/vhhtesting.com\/xyypro3\/wp-json\/wp\/v2\/media?parent=8151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vhhtesting.com\/xyypro3\/wp-json\/wp\/v2\/categories?post=8151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vhhtesting.com\/xyypro3\/wp-json\/wp\/v2\/tags?post=8151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}